In today’s digital age, convenience is everything. E-Commerce is the natural evolution of the transfer of goods and services. The statistics speak for themselves; a 2014 study by the Acquity group showed that:
68% of B2B buyers purchased their goods online in 2014, up from 57% in 2013.
30% of B2B buyers report researching products online before purchasing in 2014, up from 22% in 2013.
Everything has shifted online to keep up with the busy, fast-paced lifestyles of today, like paying bills, chatting online with customer service reps, and reading voice mails rather than listening to them.
At Great Eastern Energy, we at the forefront of technological advancements in our industry because we try to anticipate our customers’ needs and exceed their expectations. That’s why we developed our Small Business Online Enrollment Site. Our site exceeds industry standards with a streamlined back end allowing users to sign up for renewable energy, electricity and/or natural gas in moments. Enter your zip code, view and select your service options, sign your contract, and you’re done.
Small Businesses have to be able to keep up with today’s technological developments and expanding into e-commerce is an important place to start.
Here are 3 best practices for growing an e-commerce business:
- Online chat support: Online chat developed in response to long waiting periods and unclear menu options. Online support is easy to document, easy to navigate, and much more convenient when you simply don’t have the time to wait for an available agent. Adding this feature to your website increases interactions with customers and allows you to provide better service.
- Mobile accessibility: Mobile spending accounts for nearly 28% of e-commerce in the United States. Having a mobile friendly platform is now a requirement as smartphone users saturate the marketplace.
- SEO: Shifting to e-commerce is important but if you can’t be easily found and accessed, the point is moot. The results on the first page of a Google search receive almost 90% of all click-through traffic. Track your keyword rankings and discover new ways to optimize your pages.
The Internet has compounded everything for ease of access. We’ve embraced these technological developments and hope that Small Business Owners can follow our lead with these helpful best practices.